BIA

Bia watches Bia believes that every woman possesses an inner strength that pushes her towards her goals and the pure energy to help her achieve goals and empower other women. Bia, named after the Greek goddess who personifies strength and pure energy, is based on three pillars: the brand name and the story behind it, the superior lighting system and, more importantly, the philanthropic element, as it is explicitly designed to support the women's movement. The company aims to shine a light on women's issues such as equality, discrimination and harassment. A percentage of every Bia watch purchased is earmarked for organisations working to give women the support they need to be healthy, educated, independent, protected and valued. Each Bia wristwatch features a superior illumination system called Visible247, the best-performing photoluminescent technology in injection-moulded polymers ever created. With just 10 minutes of exposure to any light source, each Bia watch remains illuminated for a minimum of 10 hours. Metaphorically speaking, this ability aligns with Bia's vision that women empowering other women can set the world on fire with the smallest spark.