ProTek - The name defines the brand and the watches.
Pro: For professionals at the top of their profession and others on their way to the top. Those who put in the time, make countless sacrifices and stop at nothing to pursue perfection. Nothing less is accepted.
Tek: For the innovative, self-powered Swiss lighting technology built into every watch. ProTek's founder pioneered this special feature with his former watch brand Luminox, bringing this remarkable technology to consumers. ProGlo™ illumination provides a non-stop continuous glow for up to 25 years without "charging" from an external light source, allowing the viewer to see and read the time at a glance, even in total darkness.
ProTek's blend of professionalism and technology, with top performance and great styling, is inspired by the people who protect us every day: first responders, including law enforcement, SWAT, tactical, military, firefighters and more. People working in these fields appreciate the unique combination of performance features that ProTek watches offer. At the same time, the watches are designed for anyone on the street looking for a rugged timepiece for everyday use.
At the helm is Barry Cohen - founder/former owner of Luminox, the brand that supplied the Navy SEALS. Cohen worked at Luminox for 27 years, but left a few years ago to work full-time at his other watch company, Time Concepts, the parent company of ProTek and several other watch brands. At Luminox, Cohen helped jumpstart the tactical watch category with virtually indestructible watches known for their self-powered tritium lume. It is that same commitment to durability and usability that prompted Cohen to create ProTek, but with the goal of improving the game with higher quality and better features, so much so that he now calls ProTek a brand with no excuses and no compromises.
Official watch brand of the United States Marine Corps
After a thorough assessment of their durability, accuracy and quality, the United States Marines recently designated ProTek watches as the official watch of the United States Marine Corps. The brand is immensely proud of this partnership.